A Female Audience

One of the reasons why I love Ellen:

“Finally the pen industry came up with a way for women to write because before that we were only allowed to write in lipstick or tears”

“It comes in pink and eyeliner brown”

“Today your progress as a woman will be set back 92 years”

“I don’t want them to grow up in the world where girls have to like pink and boys have to like blue”

Is it a marketing fail? The marketing process goes something like so:

Identify potential markets → Determine market segmentation → Selecting market(s) to target → Positioning through marketing strategies

Marketers determine who to target. It’s not a shot in the dark in hopes that someone out there catches on. It’s clear that these brands were targeting women, no doubt about that. Their positioning in the marketing strategy was aimed so explicitly at women that it received negative reactions. The products created may have been creative in the idea and may appeal to some but the their marketing execution set it up for potential failure. Execution can be as important, and even more, than the actual service or product being provided. Why did Bic have to name their pink and purple pen “for her”? Just sell pink and purple pens and let us decide who it’s for.

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About Bella Awards from the website

Malaysia’s 1st women awards show – Bella Awards 2013 – to celebrate, recognise, and honour successful women for their great achievement and inspirational contribution to the society.

The tagline is “she sparkles”. Guests walk down the Sparkle Carpet. The color theme is purple and the Bella logo is encrusted in sparkling diamonds. It’s great that they are celebrating and recognizing women in the community but the association of women and things such as sparkles, the color purple, and diamonds just got to me. Personally, I would have mixed feelings if I received an award tied to this kind of mantra. I wonder if any of these successful women had something to say about the theme. These were my initial thoughts when I saw the Bella Awards. But where is the line between serving/attracting your female audience and placing them into a stereotype? I question this often and am still trying to muster up an answer.

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RZ

{posh24}

I’ve been obsessing over her lately and did a marathon of her show, The Rachel Zoe Project. I love how intense she is. She works hard and is so passionate about what she does. She is trying to stay true to herself in what she wants to see in her designs rather than simply releasing designs that will sell well commercially. Here’s a summary of the recent episode I’m referring to on smallscreenscoop. I loved this dialogue between Rachel and Michael:

Michael: “Women love pink.”

Rachel:  “It’s the only thing I have an allergy to. It’s very Barbie and bridal. I can’t. It’s bubblegum. Will someone tell me why everyone loves pink? I literally don’t understand what the obsession is.”

When all was said and done, a Bordeaux wine red had to substitute for the Rachel Zoe Fall 2013 collection. “How does Rachel Zoe do pink? She does Bordeaux wine,” said the boss.

Cafes

A nice cafe makes me really happy. Like REALLY HAPPY. It takes a while to get used to things and same goes for cafes. People can be species of habit. You get them into a habit, your business can skyrocket.

Starbucks’ strongest attribute is that it’s a default. At least to me. You know what to expect when you walk in: same menu, same atmosphere, same routine (line, order, ask for your name, wait on the other side).

To be honest, I love my green tea lattes, hazelnut macchiatos, caramel lattes/macchiatos, white mochas, mochas, and vanilla late BUT I am getting bored. My university has a Starbucks connected to the Business school and another one in the middle of campus. In the suburbs I grew up in, I have to do some research ahead of time to find a cafe that’s not a Starbucks. Sometimes I drive a little further just to sit in a different Starbucks only to find myself in the same surroundings. How ironic is that? So I definitely make an effort and go out of my way to find new venues.

Photo Apr 06, 9 08 29 PM

Finding these things in cafes make me happy:

  • BIG WINDOWS. Natural light. 
  • CLEAN
  • Ample work space. Big tables.
  • A good selection of tea lattes/chai. Food is good too!
  • Corners where you can hide
  • Ample outlets for charging your devices
  • Free and Fast Wifi

I am a people watcher. It’s not on purpose. I am just very aware of my surroundings. I don’t need to stare. I’ll notice you from the corner of my eye or hear your presence. My list of some people I’ve noticed in cafes:

  • “Casual” Business Meetings: “Hey, let’s meet up at Starbucks to talk over a few things”. It’s supposed to be casual but there’s usually someone trying to out talk or impress the other
  • Students: Studying. Full table with pens, papers, laptop, books. I sympathize and empathize
  • The Periodic Meet-Up: They come in, spill out all the gossip in their life, lots of head nodding *hug* leaves
  • Working Professional: They work with a certain suave associated with the fact they’ve got a job to do and get to work anywhere they want (with wifi)
  • Peaceful Bookworm: Those sitting with a book, magazine, or newspaper
  • Dates: Keeping it casual because they don’t know each other very well or being casual because they already know each other very well

 

Life Letters

I hope your dreams are big. I hope they don’t make sense. I hope they are of things I, myself, may not or cannot understand. I hope you let your imagination run wild but that you never lose sight of it. And when you are chasing your dreams and running with your imagination, find beauty in everything that you do and meaning in everything that you want to do. As you grow up and meet more people and encounter puzzles made for grown ups, don’t take those silly grown up things like logic or reason too seriously. There is a reason why you should keep your imagination and dreams close for they will guide you when sensible matters don’t make sense.

Just like when you learned to share and treat others fairly and equally, you will grow up and continue to deserve fair treatment even if others forget their manners. Just like when both you and your brother were given one candy bar each, you will deserve the same amount as him when candy bars are replaced with numbers and opportunities. Some boys and girls will do well and others may need more help. I want you to, not only be yourself, but be comfortable showing the world who you are.

Love wholly. Love sincerely. Love for the reasons of the heart alone.

The One&Only: Final Attempt

My tenth or eleventh first blog post I’ve written so far. I’ve lost count.

I’ve been playing around with blogging for a long time but ever since my xanga days, I haven’t kept up with a blog very well. In middle school, I loved my xanga. This was pre-facebook times and I would check it almost every day. It was how I became a frequent user of the computer. I loved making my xanga look cute; I searched for different skins as well as learned the basics of html and css in order to achieve the perfect look for my xanga. At that time, I didn’t even know what coding was and hadn’t even heard of any languages. I only realized the value of these type of technical skills once I entered college. When I was a kid at home, the goal was having the cutest Chococat themed xanga (Hello Kitty was too main stream).

I deleted my account sometime during high school. While a part of me is happy that those posts about awkward moments in middle school and high school are no longer visible to the general public, another part of me really wants to read everything and have a good laugh at my growing pains.

I’ve been writing in journals since the first grade but things became disorganized after I completed my very first journal given to me by my first grade teacher. My teacher wrote the sweetest note to me on the first page and the cover had Winnie the Pooh on it. Since the completion of my first journal, I skipped between journals, wrote posts on xanga, then later notes on facebook. How cool would it have been if I had kept up with blogging and would now be a ripened blogger of 10 years? I’m not sure if that would have really been possible since xanga’s popularity has declined since my high school days…

So here’s to a new beginning and my declaration to stop being indecisive about my online writing platform and simply spill it all here. I’m sure I’ll scribe about my blogging blunders and experimenting in another post.

Disclaimer: I write awkward sentences. Paragraphs may often be disconnected to one another. I consider myself far from an eloquent writer. English teachers never seemed to like my papers. Good luck keeping up! And thanks for bearing through it all and reading :)